Wireless Service Sucks Compared To Other Industries

Leo Blanco at the Mobile Technology Weblog, one of the blogs I am helping to bring some traffic into, found some interesting numbers from Forrester about how mobile phone operators (in the US) compare to other industries in terms of overall customer experience:

Yup, wireless phone service is better than some industries like the cable company, but compared to retail outlets, they suck big time.

I wonder what the mobile carriers can learn from these other industries in order to improve theirs? Leave your thoughts in the comments.