Skype Reaching Out to Bloggers?

I got an email from Kaplow PR saying that Skype would have a couple of big announcements on Wednesday and we should prepare to be contacted by Skype’s London office.

This kind of outreach is new for Skype, so I recognize this for what it is: a baby step. If Skype was doing proper reach-out, we’d have embargoed press releases for the new stuff already.